Sunday 6 March 2011

Location Fashion Shoot unedited

A friend of mine is a fashion designer studying at Nottingham Trent on the Hive Business course.
Amy Stephenson designed and remade her own range from charity shop clothes. She is now pattern cutting for a company in Leicester but her emphasis has always been ECO clothing.
If your interested in her work let me know and I can put you in touch.


She asked me to do a photo shoot to promote her range which went on exhibition at the Contemporary and at the SHOP Nottingham


We choose our local Laundrette for the retro scenes and bright colours.


EQUIPMENT/  just my camera , 18 55 lens , 55 200 lens a tripod , Heather the Model and Amy designer and make up artist for the day.


As usual LIGHTING was the hardest thing I found where I wanted the model was where the least light was. this is why I ended up standing on the washing machines to get some depth to the pictures and light in the direction of the model. Ideally i could have done with a flash gun and some reflectors.










 Loved the colour of her nails and lips with arms mirroring hips. 













a good old trick to create movement shutter speed needs to right to keep focus 






I love this shot but doesn't show what the designer needs the clothes 




Also hard to get was what the designer really needed showing off her clothes and the detail of them.
Heather knows how to pose it was very easy to get distracted by just going for the nice shots rather than focusing on the whole outfit.


These shots where then edited in photo shop ( which I don't have ) and looked a hell of a lot better. Also quite a few shots i would not have used Amy was able to as photo shop allowed the creation of clearer images


Things i have learnt from this.


  • lighting is key if there isn't enough bring your own 
  • time is short have a list of what key shots are needed and a brief of what the designer whats and needs 
  • check out the venue before the shoot , WARM UP check settings ISO, etc to get the best out of the time with the model. 
  • Prompt the designer  way before hand to have a clear list of what is needed and be realistic with time. 
  • Don't forget you need to get the required shots for each outfit and not just concentrate on one outfit when you know its working 
  • Get a decent editing program - still on the to do list as quite expensive. 

MORE TO COME backdating the last 6 months or so 
on Recent Gigs 
EVENTS 
and how to get a foot in the door of the industry  

Bye for now 
Happy snapping 

Lou